ETHOS

 

 

Ahara Rasa (Ah-huh-ruh Ruh-suh) means “the essence of food” in Sanskrit. Speaking to the subtle energies that we extract from food, rather than the mass itself, which in essence, is discarded. 

Our Brand Mark

The icon symbol of the logo represents the combination of the Five Classical Elements: Earth, Wind, Water, Fire, Air and Ether.

The top drop shape in the logo icon represents ghee’s role in tonification (building of tissues) while the bottom drop represents the opposite action of Purification (cleansing of tissues). Depending on the amount of ghee and the context in which it is consumed, it can take either opposing action.